Analysis of target marketing and market segments

Analysis of target marketing and market segments The analysis of Target Marketing, Marketing Mix and its application to different market segments are very much important to understand while segmenting the market. Segmentation is also quite essential for a business, because satisfying all the customers with the same product is very much difficult, so in order to get the positive market response, it is better to offer your product to the specific segment. The identification and analysis of the buyer behaviour also have a great impact on a business. Qatar airways are leading airline in air industry so this report is concern with this airline. PURPOSE, SCOPE AND LIMITATION The purpose of this report is to analyze the Target Marketing, Marketing mix, its application on market segmentation of Qatar airways. Tried best to get the maximum information about these issues, but due to limitation of provided time and space, it is not very much detailed report. SOURCES AND METHODS In preparing this report, hints have taken from Syllabus book of Marketing, although Internet also paid an important role in its preparation. The sites visited for references are also mentioned in the reference list. REPORT ORGANIZATION This report evaluates the Qatar airways Target Marketing, Marketing mix, also to understand segmentation process along with determination of buyer behaviour importance for a business. MARKETING ENVIRONMET All companies work within a Marketing Environment. Environment consist all the forces acting on the company .Now Environment is dividend into two types MICROENVIRONMENT MACROENVIRONMENT. MICRO ENVIRONMENT These are internal factors close to the company that have a direct impact on the organizations strategy. Factors of micro environment includes Customers Distributors Employees Suppliers Shareholders Media Competitors Customers Customer’s satisfaction is the key to success of an organization. This is achieved by fulfilling the changing requirements of customers; failure to do so will result in a failed bu siness strategy. Distributors If there were not any distributors to supply your products you could not have distributed your product at right time and right place. This shows that distributors play an important role. Employees Employees are very much important factors of micro environment. Keeping the skillful staff and their motivation are essential parts of the strategic planning process of an organization, particularly in service sector marketing. Suppliers Buyer’s good relation provides competitive edge. Supply of raw material on time is also very necessary for an organization successful business strategy, because in this way organization can provide products to the customer on time. Shareholders Shareholders investment can improve or decline company’s progress. Their part (dividend) in the profit affects the company’s cash flow a lot. Media Media support or conflicts affect an organization very much. Positive or adverse media attention on an organizations p roduct or service can in some cases makes or breaks an organization. Competitors Competitor’s analysis and monitoring is crucial if an organization is to maintain its position within the market.  The only success technique in the market is to provide customer with the better quality product than the competitor. MACRO ENVIRONMENT These are the factors, which have the influence on an organization externally. These are the widespread factors. These are called â€Å"PEST analysis†.

2-1-5 Essay Example | Topics and Well Written Essays - 750 words

2-1-5 - Essay Example led â€Å"structural adjustment problems that were exacerbated due to the lack of proper procedures by which the banks could carry out business in their respective areas of operation. Hence, the Lithuanian banking system can be characterized to be in a flux or in movement from a state owned one to a modern banking system. B) The Lithuanian banking system has been included in the common European currency area because of some of the factors discussed above. It has been included in the common European area due to the fact that its banking system has made the transition to the practices of the Euro region. On the other hand, the banking system in Lithuania has started to emerge from its socialist shadow and hence can be said to have matured enough to warrant inclusion into the common Euro area. Though the common Euro area is mainly a monetary union, the fact that the Lithuanian economy is developing a fast rate has resulted in its non-inclusion in the common Euro area. The other reasons or the cost benefit analysis that has been carried out has been in favor of the union with the Euro area because of the perceived gain to the Euro currency because of the relative robustness of the Lithuanian economy. C) The European central bank had a role to play in the transformation of the Lithuanian banking system from a pre-modern one to a modern one. The ECB has extended all possible help to the Lithuanian banking system to make this transition possible. However, the fact that Lithuania is a part of the Euro area has led to a relatively major role for the ECB and the way in which the ECB has been guiding the transition makes it a stronger player than the central bank of Lithuania in the transition process. The ECB has mandated several requirements to the central bank of Lithuania as part of the process for acceptance and it is to the credit of the Lithuanian baking authorities that many of these requirements have been met. D) The major export and import industries of

Sartres Impact of Divine Absence in Existentialism Essay

Sartres Impact of Divine Absence in Existentialism - Essay Example Sartre divides his theory of existence into two basic categories, which he refers to as "en-soi" (in-itself) and "pour-soi" (for-itself), both of which are derived from his theory of consciousness. En-soi existence is a classification of solid things, that is, everyday objects or substances that exist completely by themselves. This explanation becomes clearer in comparison to the category of pour-soi, which is a being of consciousness that defines itself because it is not something else. Pour-soi recognizes a distance between itself and something that is not itself, a nothingness in between the two, while at the same time being conscious of itself. Being for-itself can only exist through consciousness of an outside object. This act of distance is a state of nothing unique to the consciousness of humans, for through this act of separation, one raises questions and realizes possibilities of what is "not" (i.e. a quality lacking from the situation or environment). For example, should an individual be hungry, they can imagine a future time when they will no longer be hungry. This example can be applied to anything the human mind can imagine. It is the meaning behind Sartre's statement that "the self as not being what it is and being what it is not", because the conscious mind chooses not to accept the reality of what "is", but instead work towards the possibility of what currently "is not". Sartre uses the example of a friend not being at a caf, stating that although the caf is there, he recognizes his friend's absence, thereby inserting an amount of negativity, or nothingness, to the restaurant. By imagining a lack of something, one distances oneself from the world. This nothingness, or lack, that has been inserted into the caf tableau is actually therefore a projection of the nothingness within oneself. The power of conscious negation in this sense is synonymous with freedom - freedom to imagine the possible and, therefore, freedom to actualize the possibility. The state of being conscious demands the self to constantly choose both belief and action. Sartre's approach that consciousness is free at all times is in direct conflict with Freud's model of the unconscious: consciousness is instead transparent and must make a choice in the here and now, regardless of what has happened in the past. However, this does not mean that the self, as subject, cannot be objectified. The most direct route to this relates to Sartre's example of someone caught looking through a keyhole. Through recognition that another consciousness is regarding the self in an objective manner, whether it be quantitative of the physical self's facticity (such as height, weight, ethnicity, et cetera) or judgmentally (as in assumption of purpose), the self is forced to recognize itself in an equally objective manner. The self in turn defends itself by objectifying the other consciousness. While humans are able to act upon possibilities to make them a reality, they cannot change their essence. Sartre admits that one can choose a life project - in his case, writing - but that the very act of defining oneself is "bad faith", in that it is either 1)