Analysis of target marketing and market segments

Analysis of target marketing and market segments The analysis of Target Marketing, Marketing Mix and its application to different market segments are very much important to understand while segmenting the market. Segmentation is also quite essential for a business, because satisfying all the customers with the same product is very much difficult, so in order to get the positive market response, it is better to offer your product to the specific segment. The identification and analysis of the buyer behaviour also have a great impact on a business. Qatar airways are leading airline in air industry so this report is concern with this airline. PURPOSE, SCOPE AND LIMITATION The purpose of this report is to analyze the Target Marketing, Marketing mix, its application on market segmentation of Qatar airways. Tried best to get the maximum information about these issues, but due to limitation of provided time and space, it is not very much detailed report. SOURCES AND METHODS In preparing this report, hints have taken from Syllabus book of Marketing, although Internet also paid an important role in its preparation. The sites visited for references are also mentioned in the reference list. REPORT ORGANIZATION This report evaluates the Qatar airways Target Marketing, Marketing mix, also to understand segmentation process along with determination of buyer behaviour importance for a business. MARKETING ENVIRONMET All companies work within a Marketing Environment. Environment consist all the forces acting on the company .Now Environment is dividend into two types MICROENVIRONMENT MACROENVIRONMENT. MICRO ENVIRONMENT These are internal factors close to the company that have a direct impact on the organizations strategy. Factors of micro environment includes Customers Distributors Employees Suppliers Shareholders Media Competitors Customers Customer’s satisfaction is the key to success of an organization. This is achieved by fulfilling the changing requirements of customers; failure to do so will result in a failed bu siness strategy. Distributors If there were not any distributors to supply your products you could not have distributed your product at right time and right place. This shows that distributors play an important role. Employees Employees are very much important factors of micro environment. Keeping the skillful staff and their motivation are essential parts of the strategic planning process of an organization, particularly in service sector marketing. Suppliers Buyer’s good relation provides competitive edge. Supply of raw material on time is also very necessary for an organization successful business strategy, because in this way organization can provide products to the customer on time. Shareholders Shareholders investment can improve or decline company’s progress. Their part (dividend) in the profit affects the company’s cash flow a lot. Media Media support or conflicts affect an organization very much. Positive or adverse media attention on an organizations p roduct or service can in some cases makes or breaks an organization. Competitors Competitor’s analysis and monitoring is crucial if an organization is to maintain its position within the market.  The only success technique in the market is to provide customer with the better quality product than the competitor. MACRO ENVIRONMENT These are the factors, which have the influence on an organization externally. These are the widespread factors. These are called â€Å"PEST analysis†.

2-1-5 Essay Example | Topics and Well Written Essays - 750 words

2-1-5 - Essay Example led â€Å"structural adjustment problems that were exacerbated due to the lack of proper procedures by which the banks could carry out business in their respective areas of operation. Hence, the Lithuanian banking system can be characterized to be in a flux or in movement from a state owned one to a modern banking system. B) The Lithuanian banking system has been included in the common European currency area because of some of the factors discussed above. It has been included in the common European area due to the fact that its banking system has made the transition to the practices of the Euro region. On the other hand, the banking system in Lithuania has started to emerge from its socialist shadow and hence can be said to have matured enough to warrant inclusion into the common Euro area. Though the common Euro area is mainly a monetary union, the fact that the Lithuanian economy is developing a fast rate has resulted in its non-inclusion in the common Euro area. The other reasons or the cost benefit analysis that has been carried out has been in favor of the union with the Euro area because of the perceived gain to the Euro currency because of the relative robustness of the Lithuanian economy. C) The European central bank had a role to play in the transformation of the Lithuanian banking system from a pre-modern one to a modern one. The ECB has extended all possible help to the Lithuanian banking system to make this transition possible. However, the fact that Lithuania is a part of the Euro area has led to a relatively major role for the ECB and the way in which the ECB has been guiding the transition makes it a stronger player than the central bank of Lithuania in the transition process. The ECB has mandated several requirements to the central bank of Lithuania as part of the process for acceptance and it is to the credit of the Lithuanian baking authorities that many of these requirements have been met. D) The major export and import industries of

Sartres Impact of Divine Absence in Existentialism Essay

Sartres Impact of Divine Absence in Existentialism - Essay Example Sartre divides his theory of existence into two basic categories, which he refers to as "en-soi" (in-itself) and "pour-soi" (for-itself), both of which are derived from his theory of consciousness. En-soi existence is a classification of solid things, that is, everyday objects or substances that exist completely by themselves. This explanation becomes clearer in comparison to the category of pour-soi, which is a being of consciousness that defines itself because it is not something else. Pour-soi recognizes a distance between itself and something that is not itself, a nothingness in between the two, while at the same time being conscious of itself. Being for-itself can only exist through consciousness of an outside object. This act of distance is a state of nothing unique to the consciousness of humans, for through this act of separation, one raises questions and realizes possibilities of what is "not" (i.e. a quality lacking from the situation or environment). For example, should an individual be hungry, they can imagine a future time when they will no longer be hungry. This example can be applied to anything the human mind can imagine. It is the meaning behind Sartre's statement that "the self as not being what it is and being what it is not", because the conscious mind chooses not to accept the reality of what "is", but instead work towards the possibility of what currently "is not". Sartre uses the example of a friend not being at a caf, stating that although the caf is there, he recognizes his friend's absence, thereby inserting an amount of negativity, or nothingness, to the restaurant. By imagining a lack of something, one distances oneself from the world. This nothingness, or lack, that has been inserted into the caf tableau is actually therefore a projection of the nothingness within oneself. The power of conscious negation in this sense is synonymous with freedom - freedom to imagine the possible and, therefore, freedom to actualize the possibility. The state of being conscious demands the self to constantly choose both belief and action. Sartre's approach that consciousness is free at all times is in direct conflict with Freud's model of the unconscious: consciousness is instead transparent and must make a choice in the here and now, regardless of what has happened in the past. However, this does not mean that the self, as subject, cannot be objectified. The most direct route to this relates to Sartre's example of someone caught looking through a keyhole. Through recognition that another consciousness is regarding the self in an objective manner, whether it be quantitative of the physical self's facticity (such as height, weight, ethnicity, et cetera) or judgmentally (as in assumption of purpose), the self is forced to recognize itself in an equally objective manner. The self in turn defends itself by objectifying the other consciousness. While humans are able to act upon possibilities to make them a reality, they cannot change their essence. Sartre admits that one can choose a life project - in his case, writing - but that the very act of defining oneself is "bad faith", in that it is either 1)

William Buffalo Bill Cody Essay -- Biography Biographies Buffalo Bill

William Buffalo Bill Cody Buffalo Bill was one of the most interesting figures of the old west, and the best known spokesman of the new west. Buffalo Bill was born in 1846 and his real name was William Frederick Cody. Cody was many things. He was a trapper, bullwhacker, Colorado 'Fifty-Niner';, Pony Express rider, Civil War soldier, wagonmaster, stagecoach driver, and even a manager of a hotel. He changed his name to Buffalo Bill sometime in his early twenties for his skill while supplying railroad workers with buffalo meat. He would soon begin his career as one of the most famous prairie scouts of the Indian Wars.   Ã‚  Ã‚  Ã‚  Ã‚  Buffalo Bill worked the army from 1868-1872. Cody was awarded the Congressional Medal of Honor in 1872. He was considered good luck by the men of the Fifth Cavalry. Cody guided them to victory, kept them from ambush, and his own fame in turn reflected glory on the regiment. Buffalo Bill thought himself to be lucky too. Cody was very fortunate to be wounded in action only once, and that one time it was only a minor wound. Most of all, he was most gracious for always being in the right place at the right time.   Ã‚  Ã‚  Ã‚  Ã‚  Buffalo Bill Cody appeared on stage for the first time in 1872. He played himself in a play titled 'Scouts of the Prairie';. Following this, he kept acting in the winter and he worked for the army in the summer. The Wild West show began in 1883 in Omaha. When this began, real cowboys and real Indians showing how life really was in the west....

Garment Worker

Abstract: Garments sector is the life blood of Bangladesh as the agricultural land has there been turned to a country of garments industries. Employment in the Ready-made garment sector in Bangladesh provides workers with economic benefits and some empowerment. More than 3. 2 millions people are working in this sector and about 5000 garments factories are scattered across the country. 78 per cent of our foreign earnings come from this sector. So it will not be an overstatement to say that, we earn our bread from garments industries. The study attempts to explore the present socio-economic status of the garments workers.The study based mainly on economic and social status of 100 garments workers from Rampura and Badda areas of Dhaka City. It was found that the socio-economic condition of the Garments workers is not in a lofty stage. Amongst the workers about 70 per cent are women, who work dawn to dusk even up to late night when their wages are not in the satisfactory level. They cann ot afford their foods, cloths, housing, medicines, and educations of their wards as they are ill paid. On the contrary, their children are deprived from their care; they suffer from malnutrition and unhygienic complexities. They have no time or scope for recreation.During the study it was found that, worldwide economic meltdown has affected RMG sector of Bangladesh as some workers have lost their jobs and trend of works have been declined. At the end of the study, some recommendations were placed to improve the present conditions of the garments workers as well as garments sector of the country. The owners must treat the workers with respect. They should care about their lives and they must keep in mind that they are human beings. They have families, parents and children,† said Nazma Akhter, president of Combined Garment Workers Federation. â€Å"Is there anybody to really pay any heed to our words? â€Å"

Quotes from Poets About Death

Its difficult to know what to say when trying to comfort someone who has suffered the loss of a loved one. But death is part of the human condition, and there is no shortage of literature about death and dying. Sometimes it takes a poet to give us perspective on the meanings of life and death. Here are some famous, and hopefully comforting, quotes about death from poets and writers that would be appropriate when offering condolences. William Shakespeare Quotes About Death And, when he shall die, Take him and cut him out in little stars, And he will make the face of Heaven so fine That all the world will be in love with night And pay no worship to the garish sun.— From Romeo and Juliet Loves not Times fool, though rosy lips and cheeksWithin his bending sickles compass come;Love alters not with his brief hours and weeks,But bears it out even to the edge of doom.—   From Sonnet 116 Cowards die many times before their deaths; the valiant never taste of death but once.— From Julius Caesar To die, to sleepTo sleep: perchance to dream: ay, theres the rubFor in that sleep of death what dreams may comeWhen we have shuffled off this mortal coil,Must give us pause: theres the respectThat makes calamity of so long life. — From Hamlet Quotes About Death from Other Poets Be near me when my light is low... And all the wheels of being slow. —  Ã‚   Alfred Lord Tennyson Because I could not stop for death, He kindly stopped for me; The carriage held but just ourselves and immortality.—   Emily Dickinson Death comes to all. But great achievements build a monument which shall endure until the sun grows cold. —   George Fabricius Death gives us sleep, eternal youth, and immortality.—  Jean Paul Richter Death is a commingling of eternity with time; in the death of a good man, eternity is seen looking through time.—  Johann Wolfgang Von Goethe He who has gone, so we but cherish his memory, abides with us, more potent, nay, more present than the living man.—  Antoine de Saint Éxupà ©ry Do not stand at my grave and weep.I am not there; I do not sleep.I am a thousand winds that blow.I am the diamond glints on snow.I am the sunlight on ripened grain.I am the gentle autumn rain. When you awaken in the mornings hushI am the swift uplifting rushOf quiet birds in circled flight.I am the soft stars that shine at night.Do not stand at my grave and cry;I am not there; I did not die.— Mary Elizabeth Frye Where you used to be, there is a hole in the world, which I find myself constantly walking around in the daytime, and falling in at night.—  Edna St. Vincent Millay Though lovers are lost, love shall not. And death shall have no dominion.  Ã¢â‚¬â€ Dylan Thomas

Definition and Examples of Illustration in Composition

In rhetoric and composition, the word illustration  refers to an example  or  anecdote  thats used to explain, clarify, or justify a point. And the word illustration, pronounced [IL-eh-STRAY-shun], is from the Latin Illustrationem, which means vivid representation. In writing an illustration, says James A. Reinking, we try to show readers something truthful about our understanding of the world. They wouldnt read what we have written if they suspected we were unusually careless in our thinking, or if they thought we were trying to deceive them by skewing our evidence or distorting our examples. (Strategies for Successful Writing. 8th ed., 2007.) Examples and Observations of Illustration The Function of Illustration Illustration is the use of examples to make ideas more concrete and to make generalizations more specific and detailed. Examples enable writers not just to tell but to show what they mean. For example, an essay about recently developed alternative sources of energy becomes clear and interesting with the use of some examples—say, solar energy or the heat from the earths core. The more specific the example, the more effective it is. Along with general statements about solar energy, the writer might offer several examples of how the home building industry is installing solar collectors instead of conventional hot water systems, or building solar greenhouses to replace conventional central heating. (Rosa, Alfred and Paul Eschholz.  Models for Writers. St. Martins Press, 1982.) Joe Queenans Illustrations: You Cant Fight City Hall ​Books, I think, are dead. You cannot fight the zeitgeist, and you cannot fight corporations. The genius of corporations is that they force you to make decisions about how you will live your life and then beguile you into thinking that it was all your choice. Compact discs are not superior to vinyl. E-readers are not superior to books. Lite beer is not the great leap forward. A society that replaces seven-tier wedding cakes with lo-fat cupcakes is a society that deserves to be put to the sword. But you can’t fight City Hall. (Queenan, Joe. interviewed by John  Williams  in ‘Books, I Think, Are Dead’: Joe Queenan Talks About ‘One for the Books.’  The New York Times, Nov. 30, 2012.) Tom Destry Jr.s Illustration: Stick to Your Own Trade Nobodys gonna set themselves up above the law around here, you understand? I got something to say to you. I think maybe I could illustrate it a little better if I told you a story. I used to have a friend that was an opry singer. Then he went into the cement business, and one day he fell into the cement. And now hes the cornerstone of the post office in St. Louis, Missouri. He should have stuck to his own trade. You better stick to yours. (James Stewart as Tom Destry in  the film Destry Rides Again, 1939.) Don Murrays Illustration of Writers as Dawdlers Even the most productive writers are expert dawdlers, doers of unnecessary errands, seekers of interruptions—trials to their wives or husbands, associates, and themselves. They sharpen well-pointed pencils and go out to buy more blank paper, rearrange offices, wander through libraries and bookstores, chop wood, walk, drive, make unnecessary calls, nap, daydream, and try not consciously to think about what they are going to write so they can think subconsciously about it. (Murray, Donald M. Write Before Writing.  The Essential Don Murray: Lessons from Americas Greatest Writing Teacher, Heinemann, 2009.) T.H. Huxleys Illustration of the Word Fish If any one wants to exemplify the meaning of the word fish, he cannot choose a better animal than a herring. The body, tapering to each end, is covered with thin, flexible scales, which are very easily rubbed off. The taper head, with its underhung jaw, is smooth and scaleless on the top; the large eye is partly covered by two folds of transparent skin, like eyelids—only immovable and with the slit between them vertical instead of horizontal; the cleft behind the gill cover is very wide, and, when the cover is raised, the large red gills which lie beneath it are freely exposed. The rounded back bears the single moderately long dorsal fin about its middle. (Huxley, Thomas Henry. The Herring. Lecture delivered at the National Fishery Exhibition, Norwich, April 21, 1881.) Charles Darwins Illustration: All True Classification Is Genealogical It may be worthwhile to illustrate this view of classification, by taking the case of languages. If we possessed a perfect pedigree of mankind, a genealogical arrangement of the races of man would afford the best classification of the various languages now spoken throughout the world; and if all extinct languages, and all intermediate and slowly changing dialects, were to be included, such an arrangement would be the only possible one. Yet it might be that some ancient languages had altered very little and had given rise to few new languages, whilst others (owing to the spreading and subsequent isolation and states of civilisation of the several races, descended from a common race) had altered much, and had given rise to many new languages and dialects. The various degrees of difference in the languages from the same stock, would have to be expressed by groups subordinate to groups; but the proper or even only possible arrangement would still be genealogical; and this would be strict ly natural, as it would connect together all languages, extinct and modern, by the closest affinities, and would give the filiation and origin of each tongue. (Darwin,  Charles. On the Origin of Species by Means of Natural Selection. 1859.)